Definition — Website Architecture
Information architecture for manufacturers organizes content by the axes engineers actually use: product families, capabilities, materials, industries, and standards.
Favor shallow, descriptive URLs. Make every important category navigable from multiple “entry” pages: by material, by process, by application.
Breadcrumbs and silo parents help users keep context and help crawlers understand relationships. Link across siblings where selection is common (e.g., elastomers → FKM, NBR, EPDM).